{"id":3639,"date":"2020-12-08T18:43:23","date_gmt":"2020-12-08T21:43:23","guid":{"rendered":"https:\/\/pranafilmes.fuerzastudio.com\/?p=3639"},"modified":"2020-12-09T19:07:36","modified_gmt":"2020-12-09T22:07:36","slug":"ventana-sur-10-takes-on-a-revolutionary-2020-edition","status":"publish","type":"post","link":"https:\/\/www.pranafilmes.com.br\/en\/ventana-sur-10-takes-on-a-revolutionary-2020-edition\/","title":{"rendered":"Ventana Sur: 10 Takes on a Revolutionary 2020 Edition"},"content":{"rendered":"\n<p>Spearheaded by Cannes Film Market and Argentina\u2019s INCAA agency,&nbsp;<a href=\"https:\/\/variety.com\/t\/ventana-sur\/\">Ventana Sur<\/a>, Latin America\u2019s biggest movie market, will put through an out-of-the-box reset of market dynamics. Running Nov. 30 to Dec. 4, it will also register the energetic and exciting build up of women on the Latin American film scene, as directors, producers and market playmakers.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pranafilmes.com.br\/wp-content\/uploads\/2020\/12\/The-Joy-of-Things.jpg\" alt=\"The Joy of Things\"\/><figcaption>Courtesy of Ventana Sur<\/figcaption><\/figure>\n\n\n\n<p>Following is a down-to-the-wire appreciation of 2020\u2019s edition:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>A Multi-City Movie Market Revolution?<\/strong><\/h4>\n\n\n\n<p>Movie markets traditionally take place in one physical setting. No more. In an unprecedented move, the brainchild of Cannes Film Market head Jerome Paillard, Ventana Sur looks set for a game changing five city on-site roll-out to run from Nov. 30 to Dec. 4 in Madrid, Mexico City, Sao Paulo, Santiago de Chile and Colombia\u2019s Bogot\u00e1. In some ways, Ventana Sur was unlucky. France\u2019s lockdown lift does not kick in until Dec. 15, nixing planned screenings in Paris, the world\u2019s art film capital. Projected screenings in Rome also had to be shelved. Just how much of the multi-city roll-out will be used in the future remains to be seen. But it\u2019s there as a new festival model for the future, if needs be.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Brazil\u2019s New Female Wave Sweeps over the Market<\/strong><\/h4>\n\n\n\n<p>Led by Iuli Gerbase\u2019s \u201c<a href=\"https:\/\/variety.com\/2020\/film\/global\/mpm-premium-luli-gerbase-the-pink-cloud-1234841206\/\">The Pink Cloud<\/a>,\u201d a sci-fi character-driven thriller, Flavia Neves\u2019 \u201c<a href=\"https:\/\/variety.com\/2020\/film\/markets-festivals\/ventana-sur-primer-corte-copia-final-cannes-festival-1234820476\/\">Fogar\u00e9u<\/a>,\u201d a magic realist tinged Brazilian sticks film noir, and Thais Fujinaga\u2019s \u201cThe Joy of Things,\u201d a probing portrait of pressured motherhood, a female Brazilian new wave looks set to sweep Ventana Sur. The directors have attitude: All three titles carry, implicitly, a feminist agenda. They often embrace genre and can be stylistically ambitious. What the future of these directors can be in a Brazil, whose government wages a war on culture, is another question. Neves has already written episodes for Netflix original \u201cOmnisciente,\u201d from \u201c3%\u201d producers Boutique Filmes, which may be one of the answers.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pranafilmes.com.br\/wp-content\/uploads\/2020\/12\/ThePinkCloud_Still_5.jpg\" alt=\"Lazy loaded image\"\/><figcaption>The Pink Cloud &#8211; CREDIT: MPM PREMIUM<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Netflix, Amazon Join the Party<\/strong><\/h4>\n\n\n\n<p>Francisco Ramos, Netflix VP of Latin American Originals, will talk on Dec. 2 about how the U.S. streaming giant will navigate an immediate future faced by ever more VOD competition and roiling COVID-19. Pablo Iacoviello, head of Latin America, Amazon Prime Video, will look at Amazon\u2019s post-pandemic strategy in the region, which looks to involve&nbsp;<a href=\"https:\/\/variety.com\/2020\/tv\/global\/mipcancun-online-plus-10-takeaways-1234838489\/\">hiked production levels<\/a>. Once seen as the death-knell for any independent production and distribution, and indeed film markets, the global streaming giants are ever more part of their landscape. Markets are now marketing springboards for OTT buys, as territory-by-territory roll-out of the past. \u201cThat\u2019s why we have a broad presence at Ventana Sur: Netflix and Amazon, but also Mubi, Watcha, Tubi \u2026 and many new players like festivals or distributors who are launching their platforms,\u201d Paillard said. Where that leaves sales agents is another question.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>A New Generation of OTT World Sales Agents?<\/strong><\/h4>\n\n\n\n<p>One answer is serving as filters, whether on individual titles or catalogs, in a world of exploding VOD demand. Spain\u2019s Feel Content, a new pure-play sales agent, has launched on the back of that premise. A total of 108 market premieres are being brought onto Ventana Sur, said Paillard. That seems to suggest an act of faith in the future of the business, a subject likely to be touched on in one key Ventana Sur panel: \u201cGone With the Wind: Trend, Status and Perspective of the Audiovisual Markets,\u201d on a busy Dec. 2.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Buzz Titles<\/strong><\/h4>\n\n\n\n<p>In Copia Final, there\u2019s good word of mouth on Claudia Huaiquimilla\u2019s \u201cMy Brothers Dream Awake,\u201d an involving juvenile detention center drama, as well as Henry Rinc\u00f3n Orozco\u2019s \u201cThe City of Wild Beasts,\u201d a rapper-jells-with-grandfather likely crowd pleaser. Of Spanish titles, Cesc Gay\u2019s \u201cSentimental\u201d is racking up first major territory sales. One of Blood Window\u2019s most awaited titles is cyberpunk thriller \u201cVirtual: The Hologames,\u201d from Daniel Hern\u00e1ndez Torrado (\u201cThe 9,\u201d \u201cPixel Theory Pandora\u2019s Box\u201d), while the Dominican Republic\u2019s \u201cJup\u00eda\u201d ticks a lot of boxes: A female co-director in Leticia Tonos, indigenous mysticism, award-winning producers and a cast of POC. A brace of titles from Europe, such as Spain\u2019s \u201cAne Is Missing\u201d and \u201cCourtroom 3H,\u201d Poland\u2019s \u201cI Never Cry\u201d and Lithuania\u2019s \u201cThe Flood Won\u2019t Come,\u201d have garnered an upbeat initial critical reception.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Animation! Packing Theatrical Potential<\/strong><\/h4>\n\n\n\n<p>The seven-digit dollar figure pre-sales racked up by Edward Noeltner\u2019s CMG on \u201cNoah\u2019s Ark,\u201d playing Animation\u2019s WIPs, underscore the fact that no movie medium at Ventana Sur packs such theatrical potential as four-quadrant animated features, given the resilience of family audiences in COVID-19 times. Of potential family animated hits, Latido Films has boarded Chile\u2019s \u201c<a href=\"https:\/\/variety.com\/2020\/film\/global\/punkrobot-nahuel-and-the-magic-book-latido-1234824634\/\">Nahuel and the Magic Book.<\/a>\u201d The macabre \u201cGhost Bros.\u201d will pitch as a TV project. Ali Chen\u2019s \u201cForest Girl\u201d is one of a clutch of exquisitely animated 2D feature projects. Meanwhile, \u201cUnicorn Wars,\u201d far from family fare, probably rates as the most anticipated title of the whole market.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/pranafilmes.com.br\/wp-content\/uploads\/2020\/12\/NinCC83a-Bosque-15.jpg\" alt=\"Lazy loaded image\"\/><figcaption>Forest Girl &#8211; Courtesy: Ventana Sur<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Brazil: The Tragedy<\/strong><\/h4>\n\n\n\n<p>Brazilian titles at Ventana Sur still proudly brandish a trio of logos: Ancine, FSA (Fundo do Setorial Audiovisual) and BRDE. It\u2019s a moot point how long this may continue. In late July, Ancine, now guided by Bolsonaro appointees, announced that it had totally approved the accounts of just 10 of 168 film subsidy applications analyzed, some of these dating back nearly 20 years. Where this leaves the adjudication of new incentives, frozen since early 2019, is a huge question for producers. In this context of uncertainty, as President Jair Bolsonaro\u2019s onslaught on Brazilian culture continues, Sao Paulo has emerged as Brazil\u2019s biggest oasis of sanity and support for its film-TV industries. One Ventana Sur panel, spearheaded by SP Cine, will detail how that support looks set to play out. Another, backed by Brazil\u2019s Project Paradiso, Brazilian Content and Cinema do Brasil will map out 50 funding opportunities around the world.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Uruguay: A New Haven<\/strong><\/h4>\n\n\n\n<p>Escaping the full brunt of COVID-19, the number of shoots \u2013 commercials, series, films \u2013 in Uruguay grew 100% in 2020. Of the 36 movie shoots there this year, 25 initiated production from March onwards. Hosting shoots by Amazon, HBO and Netflix, extending tax breaks, and now introducing a new and significantly higher cap for high-end productions, Uruguay looks like a rare case of growth during COVID-19. Ventana Sur\u2019s 70-or-so delegates from Uruguay are another sign of its vitality.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ventana Sur\u2019s New Showcase: Punto G\u00e9nero<\/strong><\/h4>\n\n\n\n<p>Launched with Argentina\u2019s G\u00e9nero Dac and Acci\u00f3n Mujeres del Cine, Ventana Sur\u2019s Punto G\u00e9nero, its biggest content innovation this year, frames 12 projects at often early industry inception which run a huge gamut \u2013 from period drama (\u201cDear Gentlemen\u201d) to workplace thriller (\u201cThe Chore\u201d) to animated gross out (\u201cIn Labor We Trust\u201d) to historical melodrama (\u201cThe Siege of Real Felipe\u2019s Fortress\u201d). A brace are already backed by industry heavyweights: Peru\u2019s Tondero (\u201cThe Last Drop of Innocence\u201d), Vania Catani\u2019s Bananeira Filmes (\u201cRequiem for Clara\u201d), Portugal\u2019s Plural Filmes (\u201cRemaining Books\u201d) and France\u2019s Sophie Dulac (\u201cMiranda from Friday to Monday\u201d). Many look titles to track.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Argentina: Ways Forward?<\/strong><\/h4>\n\n\n\n<p>Compounding crippling inflation, COVID-19 decimated crucial INCAA funding for Argentine cinema, tapped from cinema admissions, now nil, and TV advertising. An industry panel on Dec. 3, \u201cProducing Independent Films in Argentina from the \u201890s to Today,\u201d will ask, inevitably, what way forward Argentine cinema has now. With producers Paula Zyngierman, Diego Dubcovsky and Santiago Gallelli lined up to discuss, it promises a considered but enlivened debate.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Source: https:\/\/variety.com\/2020\/film\/festivals\/ventana-sur-2020-edition-key-takeaways-1234842008\/?fbclid=IwAR3kwF1Uux-QfywI6-2-KJUbFD1i1Qyxra9DFBMT4a1Y9iLNQ5SOl0LwPUQ<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spearheaded by Cannes Film Market and Argentina\u2019s INCAA agency,&nbsp;Ventana Sur, Latin America\u2019s biggest movie market, will put through an out-of-the-box reset of market dynamics. Running Nov. 30 to Dec. 4, it will also register the energetic and exciting build up of women on the Latin American film scene, as directors, producers and market playmakers. Following [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ventana Sur: 10 Takes on a Revolutionary 2020 Edition - Prana Filmes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pranafilmes.com.br\/en\/ventana-sur-10-takes-on-a-revolutionary-2020-edition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ventana Sur: 10 Takes on a Revolutionary 2020 Edition - Prana Filmes\" \/>\n<meta property=\"og:description\" content=\"Spearheaded by Cannes Film Market and Argentina\u2019s INCAA agency,&nbsp;Ventana Sur, Latin America\u2019s biggest movie market, will put through an out-of-the-box reset of market dynamics. 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